Editor’s note: There’s a 20% discount code for an awesome WordPress plug-in at the end of this post so don’t forget to scroll all the way down!
When it comes to finding freelance work, nothing works better than an email list filled with prospective clients.
Think about it – an email list full of prospective clients just waiting to hear from you. That’s the proverbial golden egg!
If you’re thinking “Samar, that sounds great, but it’s just not realistic”, let me tell you about my friend Henneke Duistermaat of Enchanting Marketing.
Wait, I’ll let her tell you about it:
My approach has been pretty low key. Rather than sell my copywriting services, I show potential clients I can write. I share my ‘secret’ tricks on how to write persuasive copy in my free snackable writing course (and on my blog, of course). In my email footer, I have the text “Would you like to get in touch? Just hit reply. I’d love to hear from you.”
As my email list grows reasonably fast, this generates more copywriting inquiries than I can handle. If your list doesn’t grow so fast, then you might want to make that statement a little bolder, like: Would you like help with your copy? Just hit reply.
– Henneke, Enchanting Marketing.
Henneke didn’t originally set up her email newsletter to attract clients. Prospective clients contacting her through her newsletter were a happy byproduct of publishing content that showed off her expertise as a writer.
Instead of writing about how to be a copywriter, she wrote about:
- Writing mesmerizing sales copy like Apple
- Creating mouth-watering blog post titles
- Mastering the art of writing persuasive emails
- Crafting sales copy that doesn’t come across as sleazy or pushy
- Boosting business by wooing readers through your copy
If you were looking for a copywriter, who would you hire? A copywriter who blogs about being a copywriter, Or Henneke, who writes about copy that converts and showcases her skills as a writer?
Henneke might not have intentionally set out to create an email list full of prospective clients, but that’s exactly what happened.
And now that you know it can be done successfully, you can do the same for your business.
Don’t spend hours on marketing tactics that may or may not get you clients. Focus on the one tactic that has been proven to work.
So set up an email list, write content for prospective clients, and focus on growing your email list.
Setting up an email list for your blog or website (or both)
One of my biggest pet peeves about marketing advice is that it tells you what to do but not how to do it.
Take this post, for example. The advice is great. Set up an email newsletter and target prospective customers.
But how are you going to set up an email newsletter sign up form on your blog? You’re a writer, not a web designer or developer! You don’t know how to do all the tech stuff.
On top of it all, you’re a bootstrapping freelancer. You don’t have the money to hire a web designer either.
And because I hate advice that tells you what to do, but not how to do it, I’m going to tell you what I did and tell you about the tool I use.
Your best option is to find a tool that sets up an email newsletter opt-in box on your website for you.
Introducing: The Plugmatter Optin Feature Box WordPress Plugin
When I was setting up Freelance Flyer, I knew I wanted a subscription form at the very top of my site.
Derek Halpern of Social Triggers has one and he swears by how well it converts.
I didn’t want to launch Freelance Flyer without one and I couldn’t afford a designer either. To make matters worse, I couldn’t find a WordPress plug-in that helped me set up a sign up form the way I wanted.
The launch of Freelance Flyer got delayed by four months because I couldn’t find a solution to my problem. All I knew was that I wasn’t launching without an email newsletter opt-in box.
Then I came across Plugmatter’s WordPress plug-in called Optin Feature Box and I … couldn’t believe my eyes.
It felt too good to be true. I was sure it was some kind of a gimmick and it wouldn’t be as awesome as they said it was.
How Plugmatter’s Optin Feature Box won me over
Plugmatter won me over within minutes of landing on their website. All it took was their live demo tool.
I was able to see exactly how their plug-in worked. I could customize every single bit of the sign up form – from the colors to the text and even the image!
All this before I’d even checked the price tag.
After I’d designed the opt-in box to match my site’s design, I knew I had to have it.
It was such a relief to realize that it was an incredibly affordable plugin. Phew!
Using Feature Optin Box is an absolute breeze. The folks at Plugmatter have created detailed documentation to walk you through the setup too. But if you know your way around WordPress, you wouldn’t need them. They’ve made it that simple!
Now before we get to the price, here’s a brief look at the features:
- 10 Fully customizable templates – it lets you customize everything!
- Mobile responsive templates – your opt-in form would look amazing even on tablets and mobiles.
- Video templates – as easy as entering your video’s YouTube or Vimeo URL
- Custom design – Just copy/paste your HTML or CSS code.
- A/B split testing – for maximum conversion
- Mini feature boxes – for posts and pages you don’t want to display the full template on.
- Much, much, more.
For more details, just go to their site and check it out. But wait!
A 20% Discount for Freelance Flyer Readers
Because I love Plugmatter’s Optin Feature Box so much and because I love you more, the folks at Plugmatter have graciously offered Freelance Flyer readers a 20% discount. w00t!
The discount is applicable on all their packages. Their single site license costs $37 which is a steal even before the discount! So grab it before the coupon expires.
All you have to do is enter this code at checkout: PLUG20OFF
Get your copy of Optin Feature Box WordPress Plugin
(Don’t forget your discount code!)
You now have everything you need to attract clients to your freelance business.
You know what to do and how to do it. You even have a discount to help you get started.
I’ve taken away all your excuses. If you don’t act now, it’s all on you.
Sounds mean, doesn’t it? But it is the truth.
The question is: Can you handle it?